Moving From PR Driven CSR To Strategic Aligned Social Investment

Moving From PR Driven CSR To Strategic Aligned Social Investment

Increasingly companies are realising that there is real business merit to responsible practices that not only uphold their reputation and share price but also their longevity. As senior executives become more interested in a ‘sustainability’ agenda, the onus is on CSR teams to take the opportunity to elevate social investment to a higher place on the radars screen of business strategy. This means taking a much more long-term, systematic and strategic perspective and ensuring that all CSR portfolios align with the organisation’s core business objectives. This session will help CSR and sustainability professionals address these issues and understand how to maximise the value they bring to their organisation.

Delivered by Claire Woodcraft-Scott, this webinar addresses the importance of having a strategic approach to CSR across organisations. Woodcraft-Scott is the CEO of Emirates Foundation for Youth Development and is responsible for driving its vision of supporting youth development in the country. She brings over 20 years of experience working in the field of sustainable development in the Middle East and Africa as a development practitioner, a journalist and a corporate executive specialising in sustainability, social investment and reputation management.