In the past, there was one recipe for running a large company. It was all about setting profit targets and getting human and physical resources to achieve them. Today, however, things have changed. It's no longer just about making profits.
The two-day conference and two days of workshops brought together the most prominent CSR practitioners in the region for lively discussions on the future of CSR and the challenges they face.
As a case study on why companies must play a key role in tackling global problems which cannot be solved by governments alone, Nestlé, the world's leading nutrition, health and wellness company is showcasing its Nestlé Healthy Kids Program --
Blossom Childrens Nurseries, which caters to children from six months to six years, plants “green seeds” in the minds of youngsters as part of a strategy to use CSR initiatives to empower the next generation.
Saudi Arabia’s Alturki Group will showcase the new Prince Saud Bin Naif Park in Dhahran, Easter Province, Saudi Arabia as an example of impactful and effective community engagement. The 9000 sq ft park uses beautiful architecture and Arabic calligraphy at
Corporate social responsibility (CSR) is a term frequently used in the business world today. While some companies really take the matter to heart and want to help their communities, others see CSR simply as a way to improve their image