After a rap on its knuckle, Hindustan Unilever better walk the talk on its CSR claims

Hindustan Unilever (HUL) spends big bucks on corporate social responsibility (CSR) programmes. The Indian unit of the global consumer giant Unilever is one of the few firms in India that actually spends 2% of its profits—as mandated by the country’s

Communicating CSR: The Role of Public Relations

Once seen as a peripheral to companies’ main businesses, Corporate Social Responsibility is now becoming standard practice. But unless corporations communicate their CSR achievements wisely, they risk being accused of ‘greenwashing’. Defining Corporate Social Responsibility Practitioners assert that CSR is


Watch the MBC interviews from the CSR Summit Dubai 2015 with H.E. Shaima Al Zarooni, CEO, International Humanitarian City, Illac Diaz, Founder, Liter of Light and Mariam Farag, Head of CSR, MBC Group.

Highlights of CSR in the Region

Highlights of CSR in the Region

Key players in the CSR sector across the region met to have an open dialogue about the current trends and the different areas of development in the region at the 12th CSR Summit. A few of them shared in this

Increased CSR Activities in Ramadan

CSR Initiatives in Ramadan 2015

Now that most companies are implementing CSR rather than philanthropic practices, many initiatives are launched at this time of the year in alignment with the theme of the Holy Month of Ramadan. This article lists some of the initiatives announced

Moving From PR Driven CSR To Strategic Aligned Social Investment

Moving From PR Driven CSR To Strategic Aligned Social Investment

As senior executives become more interested in a ‘sustainability’ agenda, the onus is on CSR teams to take the opportunity to elevate social investment to a higher place on the radars screen of business strategy.